Oppressed By Purple - Brand Cat Mascot Logo

Published 2020-09-07

Oppressed By Purple Logo/Mascot Branding Motion Graphics Animation Titles for my ASMR brand channel.

She's a spoiled Tuxedo Cat, Lila.


NO STORY HERE, so I KNOW that ALL of NewGrounds will HATE THIS!


The brand content is non-narrative video content with Ambient & ASMR audio which is meant as background sound for relaxation, meditation, or whatever else you want to do with it. My channel is more on the secular end of the spectrum, and doesn't push any religious agendas.


I wanted my brand to slightly stand out in a different way rather than pushing "chakra alignment" or "raise your vibration" or any other abstract verbage. Since we live in a time when relaxation and rest is viewed as laziness, or even a luxury to dream about, even tho' it's completely natural n something we OUGHT to be doing regularly, I wanted it to to be a sort of cheeky humor.


So,if u look at brands like "Urban Decay" (which is just makeup) or "Liquid Death" (which is just mountain water in a can) which market every day products as tho it's something decadent or high end and "I should want this, but I do! It's so indulgent!"


But, this brand is just relaxation content which is just meant to be played in the background at the dentist, doing work, or relaxing, and isn't meant to actually stand out so much, but to be mood inducing and intentionally forgettable. And, I just really get a kick out of cats and cat memes & cartoons because cats are so unapologetic about doing whatever they want indulgently.

The Cat is meant as a kind of instructional visual that viewer would associate with being OK with enjoying relaxing, but its also humorous. Like this spoiled cat is so pampered that it's life is so rough being so spoiled...


I'm so oppressed by my indulgent decadence...


But also the Color PURPLE is associated not only with so-called "Spirituality" but also Avarice & Luxury because the original dye called "Tyrian" in ancient times was so expensive and difficult to produce that ONLY the wealthy and the clergy classes could ever afford it.


I had to create a new channel for this content because it clashes with my main channel's content on YouTube.


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