How to select influencers for marketing campaigns

Published 2023-06-12

There is no doubt that influencers have a dedicated following due to their authenticity. Is your brand considering partnering with influencers for its next campaign? Angelica Song, Associate Product Marketing Manager at Youtube Shorts GO TO Market, shares tips for successful brand collaborations with influencers. Learn how to select the right influencer for your marketing campaign, from brand safety to type of content. In addition, Angelica explains the importance of timelines, deliverables, and details in the campaign brief.

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